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Spreading the Christmas cheer with NetFlorist

Christmas is just around the corner and although it is an exciting and overall festive time, it can be stressful when deciding on the perfect gift for your loved one. If you’re luck enough, s/he has provided you with a Christmas-list. Such a list is a light at the end of an otherwise dark tunnel, but not all of us are that lucky! Before you completely abort the mission, breathe in and as you breathe out, type the letters N-E-T-F-L-O-R-I-S-T into your search bar.

We’ve crawled across our site and selected the perfect gifts for him and her. We’ve also created specific products especially for Christmas, 2017. We’ve thrown it all together and placed it in the tab line as a temporary fixture. By ‘thrown’ we actually mean, we’ve methodically placed each product into the specific category that best describes it. Selecting a gift has never been easier! To make it even simpler we’ve decided to list our top picks for each of these five personality types for him and her, you know, just to make your Christmas gift quest as pain-free as possible. As if that wasn’t good enough, NetFlorist’s campaign for the festive season is our 4 for 3 special!

for Him:

Active Lifestyle

If your man is in the business of enhancing or maintaining physical fitness and overall health, this category was made specifically for him. He didn’t choose the gym-life, the gym-life chose him! (Or something along those lines). Active wear, gym bags, water bottles and more are all available for personalisation. NetFlorist’s speciality is humour and clever wording, keep that in mind when scrolling through our options.  Show that you respect his dedication to promptly wake up at 5 am every Sunday by purchasing this Golf Pro Bro Bucket, Desktop Putting Stationery Set, Golfer Doorstopper or the Golf Lovers Man Crate.

Christmas

Golf Lovers Man Crate

Family Man

He might be busy for most of the week grafting behind a desk, but he always manages to make time for his family. Sound familiar? If so, you have a classic example of a ‘Family Man’. Place your family photo in a Personalised Special Christmas Frame or a Personalised Christmas as Three Frame (if you have just welcomed a new born into the family), with the purpose of having the frame find its home on his desk at work. An afternoon spent outdoors with the family is a day to be treasured. Make more time this festive season for family outings and meals with the Red Lunch Cooler, a Personalised Family Roast Carving Board, or a Personalised Family Butchers Block.

Christmas

Personalised Special Christmas Frame

One of the Boys

There’s nothing wrong with a man who likes to kick-it back with the guys, a beer in one hand and a braai tong in another. The image is complete with the rugby blaring in the background. An advocate for craft beer will appreciate a Personalised TRex Xmas Craft Beer or a Beer Safari Hamper. On the opposite spectrum, play it safe by ordering a Personalised Star Heineken Beer Caddy, 4 Pack Castle Lite in a Man Crate or a Jack Black Man Crate. And as for the other hand, order this Personalised King of Braai Tong Bag or Personalised Initials Braai Tong Bag. When placing your order, remember our 4 for 3 special this Christmas season!

Christmas

Personalised Trex Xmas Craft Beer

Tech-Savvy

The world is slowly but surely separating itself from clichés and stereotype constructions and yet when you read the sub-heading ‘Tech Savvy’, you immediately imagined an adorable man with glasses plonked in front of his computer. Does he regularly go on-and-on about the latest tech or gadgets? If so, you’ve found the right page! Order the Batman Power Hamper, the Virtual Reality Headset or the Personalised Dynaport Powerbank to make his tech-savvy heart smile. The cherry on top would be the Skullcandy Uproar Spaced Out, just so that he can block out the rest of the world while he’s doing his thing!

Christmas

Batman Power Hamper

The Foodie

You know what they say: the way to a man’s heart is through his stomach! Opt for the Biltong and Chocs Treat Box, the Trudeau Board with Assorted Biltong or the Hot Sauce and Biltong Hamper – giving the South African classic (biltong, of course) the platform it deserves. If he has a passion for the kitchen and all things in it, then a Star Wars Father Christmas Apron, Wusthof Silverpoint 7pc Knife Block, or the Personalised Victorinox and Apron Gift, is the best fit. Cooking really isn’t cooking unless you have a glass of wine in one hand, or a beer in his case. The 6 Pack Snacker seals the deal and makes it the perfect gift for him this Christmas!

Christmas

Star Wars Father Christmas Apron

for Her:

Nature Lover

By looking deep into nature, you are able to understand everything better. If the woman in your life demonstrates this, then the following category was made just for her! If she chooses to spend her spare time in the sunlight, her hands in the ground and her hair in the wind, then place your order for this Lily Bulbs in Red Bag or this Gladiolus Bulbs in Cerise Bag. Organise a fun and memorable picnic for the day and order a Wine and Lindt Picnic Basket, a Snackers Picnic Basket, or a Kalanchoe and Snacks Basket to accompany the outing.

Christmas

Snackers Picnic Basket

Deeply Personal

There are many things NetFlorist is good at, designing gifts that are available for personalisation, is one of those things. The personalisation can come in the form of their name, a picture or a personal message. Order a Personalised Tan Jinger Claire Ladies Purse, a Personalised Love Served Apron or a Personalised Gold Name Cosmetic Bag – to add her name to the item. Scroll through our clothing designs for our personalised t-shirt options. Add your personal touch and we guarantee she’ll be happy with anything you decide on! Keep in mind our 4 for three Christmas campaign when selecting your gift and placing your order.

Christmas

Personalised Gold Name Cosmetic Bag

Ever Faithful

If the woman in your life insists on keeping the core meaning of Christmas at the forefront of your Christmas celebrations, have a look at our gifts of faith. This holiday is an extremely important Christian holiday for all believers. Help her keep the faith and show her that you truly respect her beliefs and accompanying practices. Provide her with an everyday reminder in the form of a Grace Hamper, Succeed Mug Hamper, or a Live by Faith Hamper.  For beneficial Christian literature, place your order for the Fresh Start Book and Pen, Jumpstart Your Priorities Book and Ferrero, or The Mind Connection Book and Cadbury Glow.

Christmas

Fresh Start Book and Pen

Gracious Host

Table-setting décor is the centre of the Gracious Host’s world! The foundation of a good table-setting is the fine china, so order this Carrol Boyes Moody Bloom Dinner Plate Set or Carrol Boyes Face Dinner Plate Set, to set the scene. And when the evening is just about to come to an end, let her walk out with a tray of Le Creuset Double Coffee Mug Set filled to the brim with coffee. The other half of the tray will be filled with Christmas Macaroons, Gold and Ginger Christmas Cookie Wreath, or Happy Holiday Letter Doughnuts. Closing the evening with style!

Christmas

Gold and Ginger Christmas Cookie Wreath

Chocoholic

Keep her Chocolate-Craving Monster at bay this Christmas season with a gift from our chocoholic collection. The foods we tend to crave are foods that enhance one’s mood in some way. Chocolate is one of those foods. Enhance her mood by ordering a Personalised Christmas Wreath Candy Jar, Golden Lindt Edible Christmas Tree, or a Christmas Chocolate Star Sleigh. Many of the items are up for personalisation, labelling the gift and specifying that it is hers and no one else’s. Have a look at our chocolate flavoured bakery options such as Golden Jingle Bell Dipped Strawberries, Christmas Marshmallow and Doughnut Bite Bouquet or our Christmas Cake Pops.

Christmas

Christmas Wreath Candy Jar

It’s difficult to provide gifts for every personality type in the world, but NetFlorist has and continues to try it’s best to do so. If you still haven’t found the perfect gift for him/her then have a look at our site. Our ultimate aim as a company is to get the right gift, to the right person, at the right time. Let us help you choose the right gift for the right person, for this festive season.

Tulips – Fun facts and caring tips

Taking care of your cut tulips and plants

Tulips are known for their beauty, popularity and being a favourite all year long. Today there are over 3000 varieties of cultivated tulips and a whopping 75 wild tulip species! Every year Holland grows and exports billions of tulips around the world. In this post, we are going to share some fun facts, and tell you how to care for your tulips, as fresh cut flowers and potted plants.

Fun Facts:

  • Few know this, but in South Africa, Tulips are actually winter flowers. They are rare in the warmer months of the year, when they are grown in cold rooms.
  • Worldwide they are the third most popular flower, only beaten by Roses and Chrysanthemum.
  • They are the only cut flowers that grow in water!
  • Tulips feel the drop in temperature at night and close their petals.
  • The tulip’s petals are edible! Depending on the colour, they range from being sweet to tasting a bit bland. PS. If you want to try this, the pink, white and peach petals are the sweetest, and the red and yellow the most flavourful.
  • About 90% of South Africa’s tulips are exported.
  • Tulip bulbs multiply when dormant.
  • Tulips are one of few flowers that have pores along the stem that absorb water!

Tried and tested myths that actually work:

  • If your tulip’s head flops to the side, simply pinch it through the neck with a needle or pin. The head will lift up soon after that and you might get an extra day or two of its beauty.
  • Or, you can drop a coin in the water. The reaction from the water and the copper has the tulip lifting its head up again.

Taking care of your cut Tulips:

  • First off, always buy tulips while they are still in bud. By the time you get home, they might have already opened, especially in the South African weather!
  • The first thing to do with your cut tulips is to cut down the bottom of the stems as its pores have closed. When you cut the stems, you open the pores again for the stems to absorb the water.
  • Once placed in a vase, only add about 5cm of water. Only top water up once a day. Don’t over water it, as it absorbs the water faster, causing the head to flop sooner.
  • Fresh tulips don’t need plant food – it simply needs fresh water to stay alive.
  • Fresh tulips are better on their own in a bouquet, as they only have a five-day life expectancy.
  • REMEMBER: Tulips thrive in a cool environment as they are fragile.
Tulips in vases

Spoil someone special with a beautiful tulip flowering plant or bouquet from NetFlorist.

 

Caring for your Tulip Plants:

  • Tulip plants are grown in cold rooms in South Africa.
  • Keep the plants away from heat as it causes faster development.
  • Only water your plant twice a week. If you want, you can put water in a drip tray and place your tulip pot in there so it can absorb the water as needed.
  • Once the colour of the tulip flower starts showing, the life expectancy of the tulip plant is around a week to a week and a half.
  • Once the flower dies, you can cut it down and take the bulb out of the soil. Place it in a dry and dark place, or plant in a dry area in the garden.
  • The bulbs multiply in the ground in their dormant state.
  • In the late summer you can plant your bulbs again for them to bloom during the winter season.
Tulips potted plants and bouquets available.

NetFlorist has the most amazing range of potted plants and flowering plants, like these beauties: Tulip flowers.

Tulips are beautiful flowers and although they don’t have an exceptionally long life span, they are beauties you want in your home and office! NetFlorist has tulips that come in just about every shade of colour and we know that these amazing flowers are an awesome gift for just about any and every occasion.

SA Marriage week – Focusing on the wellbeing of your marriage

GIFTS TO SPOIL YOur BETTER HALF THIS MARRIAGE WEEK

One of the most beautiful quotes about marriage is something we came across in the book turned movie, The Notebook, by Nicholas Sparks: “Marriage is [about] becoming a team. You’re going to spend the rest of your life learning about each other, and every now and then, things blow up. But the beauty of marriage is that if you picked the right person and you both love each other, you’ll always figure out a way to get through it”.

Since we’re at the start of SA Marriage week, which will be 1 – 7 September 2016, we decided to join in on the theme of “Do something, give something”. This is not just in terms of buying gifts for your significant other, this is also about the smaller things in life, such as making a sandwich and sharing it while sitting on the couch and watching a movie. With this in mind, we thought of a few ideas in which you can incorporate romantic gifts from NetFlorist to show your better half how much they mean to you.

Love and marriage

A happy marriage is about spending quality time together.

  1. Show your romantic side when you buy a dozen blood red roses and hide them from her all around the house. Start off with a little note at the door, leading her to the first rose and take her through the house until she finds the last rose which will be in your hand, as you smile like a silly loon!
  2. Escape the everyday life by packing a picnic basket filled with snacks and bubbly and take your significant other away to a beautiful place where you can enjoy the treats and each other’s company. In the end, that is what love and marriage is about – spending quality time together.
  3. The key to a successful marriage is doing things for one another. If you know that your significant other has had a rough day, fill up a bath with bath oil, a fizz ball and have a glass of wine handy for when she comes home. Little gestures like this can go a long way!
  4. Celebrating your six-month anniversary? Order a box of six doughnuts to celebrate the half dozen months together and make a toast to the next six months in a happy marriage.
  5. In married life, one sometimes has to stop amidst the hustle and bustle and make time for each other. Buy a couple’s moonlight spa voucher and enjoy the night getting a few treatments, dinner and just enjoying each other’s company.
  6. SA Marriage Week is about creating harmony in the home, and this includes sharing. Why not kick back and relax in the comfort of your love nest, and share a delcious dinner, complete with snacks and wine? We have a wide variety of snack and booze hampers for you to set the mood and give you a real chance to reflect.

All in all, we want you to make sure that you use this week to reflect on your marriage, focusing on its wellbeing and creating harmony in the home. A successful marriage takes work, which is why doing small things for each other really goes a long way. No matter what you decide to do during SA Marriage Week, NetFlorist is here to help you make it beneficial!

Happy marriages is about the small things in life

SA Marriage week – Celebrate your love with presents

Spring Flowers to celebrate Spring Day

Spring flowers That will dazzle

Spring is the time of the year where the flower blossoms bloom, the sun shines warmer on the earth, and jeans, woolly shirts and boots are replaced with shorts, t-shirts and flip-flops. It is also the time to shake off the embrace of the winter months. It is a beautiful time of year where everything just seems to come to life. During this time, it almost feels like a necessity to add a bit of colour to your life, and a great way to do this is to buy spring flowers that please the senses.

As we will soon be swinging into Spring the 1st of September, many will be on the hunt for spring flowers to buy and send to loved ones. But, which flowers do you send that convey the message of springtime? We have selected a bunch of flowers we are fond of for Spring Day for you to choose from.

Spring Flowers - Roses, Tulips and gerberas

Beautiful flowers for Spring Day – Gerbera Daisies, Tulips and Roses.

Roses

Roses are popular among many, and as a flower with vast meanings and symbolism, that is no surprise. Roses are the perfect addition to any home or office to brighten up the space for spring. Regardless of the colour, roses are a beautiful gift with their subtle fragrance and beauty.

Sunflowers

Known for their bright yellow petals and brown/green centre, sunflowers are great flowers for adding warmth and a sunny feeling in a home or office. They symbolise power, strength and positivity as they always turn their faces towards the sun.

Tulips

The world’s most recognised and a favourite amongst many. Since tulips are so popular, they are the perfect gift to a loved one to transition into spring. Send a bouquet of tulips in a variety of colours and brighten someone’s living space.

Buy Spring Flowers for Spring Day

A bunch of flowers to celebrate Spring Day – Daisies, Roses, Tulips and Irises

Irises

A strikingly unique and beautiful flower, ranging from deep purple and blue to white and yellow. The meaning of sending irises is that of hope. It is perfect as a spring flower, as it gives the hope of new beginnings and bright futures.

Daisies

South Africans will know these beauties by the amazing burst of colour they are part of from August to October in the Namaqualand. Every year the Namaqualand Flower Route attracts multiple visitors, making it one of the largest attractions in South Africa during springtime.

Beautiful Spring flowers for Spring Day

Flowers for Spring – Irises, Daisies and Gerberas

No matter which Spring flower you choose, you can be sure that they will be appreciated by the smiling recipients. Spring deserves to be celebrated, so show some floral happiness to someone special this Spring Day 2016 with NetFlorist!

NetFlorist’s Story: How it all began

At a recent forum at the Gordon Institute of Business Science (GIBS) the NetFlorist’s Story was relayed by Ryan Bacher, MD and co-founder of NetFlorist. He also explained how they went from being ignorant about all things flowers (except for roses) to being the leading online florist retailer in South Africa.

Here is the YouTube video of Ryan Bacher’s speech on how NetFlorist began:

Nowadays, starting an e-commerce company is difficult – there is a reluctance to compete with established and successful websites, said Bacher.

However, Bacher said any online business would have to resolve a challenge for their customers in order to become successful:

“If you can create a niche and solve a problem using online in South Africa, you will fly.” – Ryan Bacher

That is just what they did, they created a niche and solved a problem.

NeTFLORIST’S STORY AND GROWTH

NetFlorist was launched in 1999 as a test case for an e-commerce company in South Africa, when online retail was still in the early stages of development. Bacher said they knew nothing about flowers and here there was very little initial focus on fulfilment, strategy, industry, market research, and marketing, HR, technology or the product.

The team built a basic website, with very little data and relied heavily on e-mail markerting, which was still a novel form of communication at the time. Only when the site generated R30 000 in turnover in its first month, slightly more than an average established florist would make, did the team realise there was a market for the business.

TRANSITION TO RETAILER

NetFlorist had to change their mindset in order to transition from e-commerce company to retailer. View this video to learn how Bacher and team managed to get it right:

As NetFlorist matured, the company made the important transition from internet start-up to retailer, and had to consequently learn key retailing theories such as margin and mark up: “Retail is about the product that you sell. The technology is not all that important.”

The business expanded from 11 to 150 employees in 2007 as it brought its suppliers, drivers and florists in-house. “Selling the product online is only one part of the journey. The logistics of delivery are difficult and you can very easily become over reliant on suppliers,” Bacher said. Today almost all successful e-commerce retailers in South Africa have their own warehouses to control distribution.

The company now sources 70% of its flowers in South Africa and the other 30% from the rest of Africa.

THE WAY FORWARD – EXPLOIT OR EXPLORE

As NetFlorist’s story unrolled and the business expanded, we had to reach a decision as whether to continue to exploit its current revenue streams or explore new ones, Bacher explained.

“As there is very little customer loyalty online, the only differentiator in our industry is product and service. We have to innovate,” he said.

Since expanding our offering into gifting, confectionary and bakery products and sameday personalisation of gifts, 60% of sales are from flowers and 40% from non-flowers, with an average order amount of R400.

Future product extensions include an exploratory foray into fresh fruit and vegetables delivered to homes and international deliveries with local offerings set to launch in Singapore, Malaysia and India.

“We have to do things that are slightly different and difficult to copy as a way to build a moat around the business, or we will immediately attract imitators,” Bacher said. “The key is to focus on the core, while at the same time be good at exploring new things.”

A few photos of then and now:

The old logo vs the new

The old logo vs the new

 

The vehicles then and now

The vehicles then and now

Today, Bacher is known as the ‘Grandfather of the internet’ in South Africa for his innovation and for leading the way with e-commerce. It will be interesting to see what the future holds for NetFlorist!