As you are most probably aware, Halloween 2016 is just around the corner, and that means it’s time for spooky costumes, haunted houses, and trick-or-treaters knocking at the door. With all the Halloween hype, there is also the exciting aspect of Halloween gifts. Who says Halloween treats need to be for the kids only? Us older folk also want in on the action, which is why NetFlorist is her to take care of all your Halloween gifting needs!
Bakery goodies for Halloween
Halloween is all about the sweet stuff, right? Well we suggest you check out some of our yummy baked goodies and chocolate gifts. Why not surprise a loved one with a delicious and spooky Halloween cake? It can be enjoyed by all, and can even be personalised for the occasion! Our Halloween cookie tins and cupcake bouquets are also perfect gifts for Halloween, and will really fit into the festivities.
Who says flowers don’t go with Halloween? When you see what we have to offer, you will realise that they make for perfect Halloween gift ideas. We have a selection of orange flowers for Halloween, in a variety of awesome arrangements. If you are going to a Halloween party, why not bring an orange Halloween bouquet along and set the tone for an awesome night? The floral arrangements are both beautiful and haunting!
Trick or Treat?
Whether you choose trick or treat, gifts or flowers, or black or orange, we can guarantee that your Halloween will be made extra spook-tacular with our awesome Halloween gifts. We are more than just an online florist, so simply log on, choose the gift of your choice and we can have it delivered to the lucky recipient in time for the big night!
GIFTS TO SPOIL YOur BETTER HALF THIS MARRIAGE WEEK
One of the most beautiful quotes about marriage is something we came across in the book turned movie, The Notebook, by Nicholas Sparks: “Marriage is [about] becoming a team. You’re going to spend the rest of your life learning about each other, and every now and then, things blow up. But the beauty of marriage is that if you picked the right person and you both love each other, you’ll always figure out a way to get through it”.
Since we’re at the start of SA Marriage week, which will be 1 – 7 September 2016, we decided to join in on the theme of “Do something, give something”. This is not just in terms of buying gifts for your significant other, this is also about the smaller things in life, such as making a sandwich and sharing it while sitting on the couch and watching a movie. With this in mind, we thought of a few ideas in which you can incorporate romantic gifts from NetFlorist to show your better half how much they mean to you.
A happy marriage is about spending quality time together.
Show your romantic side when you buy a dozen blood red roses and hide them from her all around the house. Start off with a little note at the door, leading her to the first rose and take her through the house until she finds the last rose which will be in your hand, as you smile like a silly loon!
Escape the everyday life by packing a picnic basket filled with snacks and bubbly and take your significant other away to a beautiful place where you can enjoy the treats and each other’s company. In the end, that is what love and marriage is about – spending quality time together.
The key to a successful marriage is doing things for one another. If you know that your significant other has had a rough day, fill up a bath with bath oil, a fizz ball and have a glass of wine handy for when she comes home. Little gestures like this can go a long way!
Celebrating your six-month anniversary? Order a box of six doughnuts to celebrate the half dozen months together and make a toast to the next six months in a happy marriage.
In married life, one sometimes has to stop amidst the hustle and bustle and make time for each other. Buy a couple’s moonlight spa voucher and enjoy the night getting a few treatments, dinner and just enjoying each other’s company.
SA Marriage Week is about creating harmony in the home, and this includes sharing. Why not kick back and relax in the comfort of your love nest, and share a delcious dinner, complete with snacks and wine? We have a wide variety of snack and booze hampers for you to set the mood and give you a real chance to reflect.
All in all, we want you to make sure that you use this week to reflect on your marriage, focusing on its wellbeing and creating harmony in the home. A successful marriage takes work, which is why doing small things for each other really goes a long way. No matter what you decide to do during SA Marriage Week, NetFlorist is here to help you make it beneficial!
SA Marriage week – Celebrate your love with presents
At a recent forum at the Gordon Institute of Business Science (GIBS) the NetFlorist’s Story was relayed by Ryan Bacher, MD and co-founder of NetFlorist. He also explained how they went from being ignorant about all things flowers (except for roses) to being the leading online florist retailer in South Africa.
Here is the YouTube video of Ryan Bacher’s speech on how NetFlorist began:
Nowadays, starting an e-commerce company is difficult – there is a reluctance to compete with established and successful websites, said Bacher.
However, Bacher said any online business would have to resolve a challenge for their customers in order to become successful:
“If you can create a niche and solve a problem using online in South Africa, you will fly.” – Ryan Bacher
That is just what they did, they created a niche and solved a problem.
NeTFLORIST’S STORY AND GROWTH
NetFlorist was launched in 1999 as a test case for an e-commerce company in South Africa, when online retail was still in the early stages of development. Bacher said they knew nothing about flowers and here there was very little initial focus on fulfilment, strategy, industry, market research, and marketing, HR, technology or the product.
The team built a basic website, with very little data and relied heavily on e-mail markerting, which was still a novel form of communication at the time. Only when the site generated R30 000 in turnover in its first month, slightly more than an average established florist would make, did the team realise there was a market for the business.
TRANSITION TO RETAILER
NetFlorist had to change their mindset in order to transition from e-commerce company to retailer. View this video to learn how Bacher and team managed to get it right:
As NetFlorist matured, the company made the important transition from internet start-up to retailer, and had to consequently learn key retailing theories such as margin and mark up: “Retail is about the product that you sell. The technology is not all that important.”
The business expanded from 11 to 150 employees in 2007 as it brought its suppliers, drivers and florists in-house. “Selling the product online is only one part of the journey. The logistics of delivery are difficult and you can very easily become over reliant on suppliers,” Bacher said. Today almost all successful e-commerce retailers in South Africa have their own warehouses to control distribution.
The company now sources 70% of its flowers in South Africa and the other 30% from the rest of Africa.
THE WAY FORWARD – EXPLOIT OR EXPLORE
As NetFlorist’s story unrolled and the business expanded, we had to reach a decision as whether to continue to exploit its current revenue streams or explore new ones, Bacher explained.
“As there is very little customer loyalty online, the only differentiator in our industry is product and service. We have to innovate,” he said.
Since expanding our offering into gifting, confectionary and bakery products and sameday personalisation of gifts, 60% of sales are from flowers and 40% from non-flowers, with an average order amount of R400.
Future product extensions include an exploratory foray into fresh fruit and vegetables delivered to homes and international deliveries with local offerings set to launch in Singapore, Malaysia and India.
“We have to do things that are slightly different and difficult to copy as a way to build a moat around the business, or we will immediately attract imitators,” Bacher said. “The key is to focus on the core, while at the same time be good at exploring new things.”
A few photos of then and now:
The old logo vs the new
The vehicles then and now
Today, Bacher is known as the ‘Grandfather of the internet’ in South Africa for his innovation and for leading the way with e-commerce. It will be interesting to see what the future holds for NetFlorist!
Dad: A son’s first hero and a daughter’s first love.
Our dads have always been our superheroes. Bragging about him being the strongest and being our bodyguard. He fixes everything around the house, because handymen are useless when it comes to his skills. Everyone talks about his mad braai skills and how he loves his corny jokes. Yes, he is simply the best and irreplaceable. So the question is:
How do I spoil dad for Father’s Day?
Never fear when NetFlorist is near! Father’s Day is on Sunday, the 19th of June. We have the most awesome gift ideas that will fill your dad’s heart with absolute appreciation and happiness on this very special day.
Amazing Father’s Day gifts to spoil dad with!
Where to start with dad’s gift? Here are some gift ideas for you to pick from.
For the cool and funky father:
We would suggest a gift jam-packed with awesome goodies that will bowl him over like the Man Crates or Bro Buckets. They are usually filled with mouth-watering snacks, distinguished liquor and gadgets. It all depends on what your cool dad would love. You will be spoiled for choice with our amazing Father’s Day range!
Bro Buckets and Man Crates filled with cool gadgets, snacks and liquor!
For the Distinguished dad:
If your dad loves a classic and authentic gift: A personalised liquor or gift with his name on, will definitely make you his favourite! Pick a drink which he will love from our personalised range and make it special by adding his name or a short message! Or a distinguised cigar gift will warm his heart with love!
Either a cigar gift or personalised wine will warm dad’s heart!
For the dad with green fingers:
If your dad can make a wonderland of any garden and can always be found pillaging through the bushes and plants to make it pretty; then a plant would be the best gift to give him. A beautiful cacti or bonsai would brighten his living space or his workplace; making it a wonderland as much inside as it is outside!
His green fingers will have a blast with these plants.
We might find our prince, but our dads will always be our king. Whatever gift you want to get dad for this Father’s Day, NetFlorist has it all to make dad happy and to make you his favourite kid! View our Father’s Day Range and get him the best gift ever!